this balm is sweet and fruity - love it!

This lip balm is awesome! Like in previous review(s) it really does smell and taste like fruit stripe gum. I wish it were a permanent lip balm variety.

This flavor is nice, but not overpowering. My husband will even use this one.

I liked the smell of this lip balm and the flavor. It didn't smell/taste exactly as described, I got more of a fruity bubblegum vibe from it, not so much rainbow sorbet. It's not overly waxy, but that also seems to make it not last as long. I'm not a big lip balm user, my typical go-to is slathering on Aquaphor before bed, so my lip balm experience is a little different. It's smoother and glossier than old school chapstick and has a slight tint. I like it, but it's not life changing.

The flavor is subtle, but that's a good thing if you don't like the overpowering sweet tastes. This lip balm feels great on the lips. Not sticky, but moisturizing.